Supplement Brand Blueprint
Get clear on who your customer is, what problem you’re solving and how your product fits into the market. Turn your research into a clear concept for your brand.
Buy the Brand Blueprint on its own →What does launching a supplement brand actually cost?
Your first stock order is only part of the picture. Let me walk you through the costs you need to plan for, and why you need money left to sell your product and fund your next order.
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The figures in this video are examples. Your costs will depend on your product, market, suppliers and launch plan.
Build your plan. Work through the numbers. Get my personal feedback.
Get both Blueprint courses, my personal written review of your completed product concept and your first month inside The Formula+ - so you can make your next decisions with a clearer picture.
Supplement Profitability Blueprint
Work through your setup and production costs, use the calculator to explore your margins and plan for advertising and your next stock order.
Buy the Profitability Blueprint on its own →
Personal feedback from Cat
My personal written review of your concept
Once you’ve worked through and completed your concept, submit it for my personal written feedback before you move into product development.
Part of the Supplement Brand Blueprint. Includes one written review of one completed concept.
Your first month in The Formula+
Ask questions as you work through the courses, get guidance from Cat and specialist coaches, and connect with other supplement brand founders.
Support covers areas including formulation, manufacturer sourcing, compliance, paid ads, Amazon, TikTok Shop, email and content.
Explore The Formula+ →Both courses individually: $494
Bundle price
$397
You save $97 on the courses.
Get both Blueprints + my personal review — $397Includes your first month in The Formula+.
After your included month, community membership renews at $129/month unless cancelled. The $397 is a one-time bundle price; membership is a separate recurring charge.
Hear what founders say about us
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Celia
US Women's Supplement Brand Founder
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Claire
Founder, Vitali Life UK
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Del
Founder, Be Her
Which course should I start with?
Still refining your idea? Start with the Brand Blueprint to understand your customer, competition and positioning. Then move into the Profitability Blueprint to work through your budget and numbers.
Already clear on your concept? Start with the numbers and use the Brand Blueprint to revisit any gaps.
Already building and looking for ongoing support?
Explore The Formula+ community for expert guidance, calls and conversations with other supplement founders.
Explore The Formula+ →